What is BIM Content?

Revit Content Creation

BIM Marketing for Manufacturers

IGS Group - BIM Content & Revit Content producers primary logo with text
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Connecting Building
Product Manufacturers
with Specifying Designers

BIM Content & Building Product Marketing Solutions

Contact Us →
Illustration of the IGS Group's workflow, highlighting BIM content development and design processes with BIM content creation specialised for building product manufacturers.

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Dulux collaborating with IGS Group, showcasing the Dulux iconic splash in vibrant colors and their bold logotype.
Laminex in partnership with IGS Group, displaying Laminex's sleek logotype in a contemporary style.
ASI American Specialties working with IGS Group, presenting their emblem and the words "American Specialties" in robust lettering.
Galvin Engineering collaborating with IGS Group, featuring their engineering symbol in a sturdy typeface.
Schiavello working with IGS Group, featuring the Schiavello name in their signature font style.
Tradelink and IGS Group collaboration, with Tradelink’s typographic logo in straightforward lettering.
PGH Bricks and IGS Group collaboration, featuring the PGH Bricks stacked logo in durable block letters.
CASF collaborating with IGS Group, featuring the CASF sleek, linear logo in a contemporary typeface.
Oliveri teaming up with IGS Group, blending Oliveri's stylish script logo with harmonious lettering.
Britex working with IGS Group, showing the Britex stylized B logo in a strong, assertive typeface.
Darkon working with IGS Group, featuring Darkon's modern, angular logo in a contemporary font.
Kattsafe collaborating with IGS Group, merging the Kattsafe cat icon with playful yet professional lettering.
Fienza working with IGS Group, including Fienza's fluid script logo next to elegant font.
PPG partnering with IGS Group, blending PPG's colorful swirl logo with straightforward font.
IntraSpace and IGS Group partnership, featuring IntraSpace's stylized I logo in innovative typography.
Cora working with IGS Group, showcasing Cora's circular, organic logo beside natural, flowing script.
Plungie partnering with IGS Group, showcasing the Plungie logo with its signature clean and modern design.
Next Level Elevators teaming up with IGS Group, displaying their elevator icon and company name in a professional, modern font.
InSinkErator working with IGS Group, showing the InSinkErator brand name and iconic disposal graphic in a sharp, clear font.
James Hardie working with IGS Group, featuring James Hardie's stylized "H" logo in their signature professional typography.
Aspect Furniture and IGS Group collaboration, highlighting Aspect Furniture's minimalist logo in an elegant typeface.
Autex partnering with IGS Group, showcasing Autex’s dynamic wordmark in a vibrant style.
Knotwood and IGS Group partnership, displaying the Knotwood tree logo in a natural, earthy font.
Moddex teaming up with IGS Group, showcasing Moddex's geometric logo in a technical typeface.
Lotus Doors partnering with IGS Group, showing the elegant Lotus flower icon in stylish script.
Phoenix Tapware and IGS Group collaboration, featuring the Phoenix bird icon in a fluid, modern font.
BlueScope collaborating with IGS Group, combining the BlueScope bold logo with solid lettering.
Abey and IGS Group collaboration, integrating the Abey abstract logo with sleek, clean typography.
Dexion Australia teaming up with IGS Group, showing Dexion’s distinctive D logo in a functional typeface.
Danpal and IGS Group partnership, combining Danpal's colorful paneled logo with vibrant, modern typography.
MM Kembla and IGS Group collaboration, showcasing MM Kembla's sturdy, traditional logo with reliable lettering.
Five At Heart and IGS Group collaboration, featuring their vibrant heart icon and logotype in an energetic style.
Wattyl collaborating with IGS Group, pairing Wattyl's W icon with a bold, modern typeface.
Faucet Strommen and IGS Group partnership, displaying Faucet Strommen’s elegant typographic logo in refined lettering.
Coldshield teaming up with IGS Group, combining Coldshield's chilly blue logo with a crisp, clear font.
Stiebel Eltron and IGS Group collaboration, presenting Stiebel Eltron’s distinctive teal logo with their advanced technology motif.
Nero partnering with IGS Group, featuring Nero's minimalist black logo in a stylish, elegant script.
Xypex teaming up with IGS Group, showcasing Xypex's chemical diagram logo in a technical, precise style.
Dulux collaborating with IGS Group, showcasing the Dulux iconic splash in vibrant colors and their bold logotype.
Laminex in partnership with IGS Group, displaying Laminex's sleek logotype in a contemporary style.
ASI American Specialties working with IGS Group, presenting their emblem and the words "American Specialties" in robust lettering.
Galvin Engineering collaborating with IGS Group, featuring their engineering symbol in a sturdy typeface.
Schiavello working with IGS Group, featuring the Schiavello name in their signature font style.
Tradelink and IGS Group collaboration, with Tradelink’s typographic logo in straightforward lettering.
PGH Bricks and IGS Group collaboration, featuring the PGH Bricks stacked logo in durable block letters.
CASF collaborating with IGS Group, featuring the CASF sleek, linear logo in a contemporary typeface.
Oliveri teaming up with IGS Group, blending Oliveri's stylish script logo with harmonious lettering.
Britex working with IGS Group, showing the Britex stylized B logo in a strong, assertive typeface.
Darkon working with IGS Group, featuring Darkon's modern, angular logo in a contemporary font.
Kattsafe collaborating with IGS Group, merging the Kattsafe cat icon with playful yet professional lettering.
Fienza working with IGS Group, including Fienza's fluid script logo next to elegant font.
PPG partnering with IGS Group, blending PPG's colorful swirl logo with straightforward font.
IntraSpace and IGS Group partnership, featuring IntraSpace's stylized I logo in innovative typography.
Cora working with IGS Group, showcasing Cora's circular, organic logo beside natural, flowing script.
Plungie partnering with IGS Group, showcasing the Plungie logo with its signature clean and modern design.
Next Level Elevators teaming up with IGS Group, displaying their elevator icon and company name in a professional, modern font.
InSinkErator working with IGS Group, showing the InSinkErator brand name and iconic disposal graphic in a sharp, clear font.
James Hardie working with IGS Group, featuring James Hardie's stylized "H" logo in their signature professional typography.
Aspect Furniture and IGS Group collaboration, highlighting Aspect Furniture's minimalist logo in an elegant typeface.
Autex partnering with IGS Group, showcasing Autex’s dynamic wordmark in a vibrant style.
Knotwood and IGS Group partnership, displaying the Knotwood tree logo in a natural, earthy font.
Moddex teaming up with IGS Group, showcasing Moddex's geometric logo in a technical typeface.
Lotus Doors partnering with IGS Group, showing the elegant Lotus flower icon in stylish script.
Phoenix Tapware and IGS Group collaboration, featuring the Phoenix bird icon in a fluid, modern font.
BlueScope collaborating with IGS Group, combining the BlueScope bold logo with solid lettering.
Abey and IGS Group collaboration, integrating the Abey abstract logo with sleek, clean typography.
Dexion Australia teaming up with IGS Group, showing Dexion’s distinctive D logo in a functional typeface.
Danpal and IGS Group partnership, combining Danpal's colorful paneled logo with vibrant, modern typography.
MM Kembla and IGS Group collaboration, showcasing MM Kembla's sturdy, traditional logo with reliable lettering.
Five At Heart and IGS Group collaboration, featuring their vibrant heart icon and logotype in an energetic style.
Wattyl collaborating with IGS Group, pairing Wattyl's W icon with a bold, modern typeface.
Faucet Strommen and IGS Group partnership, displaying Faucet Strommen’s elegant typographic logo in refined lettering.
Coldshield teaming up with IGS Group, combining Coldshield's chilly blue logo with a crisp, clear font.
Stiebel Eltron and IGS Group collaboration, presenting Stiebel Eltron’s distinctive teal logo with their advanced technology motif.
Nero partnering with IGS Group, featuring Nero's minimalist black logo in a stylish, elegant script.
Xypex teaming up with IGS Group, showcasing Xypex's chemical diagram logo in a technical, precise style.

Who We Are

BIM content & building product marketing technology specialists


Check out a small sample of our BIM Content Creation work in the showreel above.

Founded in 2009, Innovative Growth Solutions (IGS) grew to prominence as one of the world’s most prolific and reputable providers of BIM Content Creation Services to Building Product Manufacturers (BPM’s), and many of the industry’s leading Architecture and design firms.

Today, IGS has evolved to become internationally recognised as leaders in BIM Content Creation Services and associated Building Product Marketing Strategies leveraging BIM and Design Technology. 

Australian owned and operated, IGS has worked with manufacturers from all over the world, helping them increase project specifications, boost product sales, develop brand equity within the A&D market, and facilitate better collaboration with specifiers.

About IGS Group →

What We Do

Our Services



In Short:

Specialists in Revit & Archicad

Trusted by leading manufacturers & design firms

Digital data that enables specifications & sales


In Short:

A total ‘go-to-market’ BIM solution for BPMs

BIM content hosting, syndication, marketing & tech support

Unmatched industry exposure


In Short:

Product visualisers, configurators & spec tools

Custom Revit Plug-ins & desktop apps

Website development for BPMs


In Short:

Design technology-driven solutions

Manufacturer > Specifier specialists

Visualisation, image capture & technical data

Knowledge Hub

Latest News & Articles


IGS Group banner with hand sketching a house design, featuring the text 'Quality in Manufacturer-Based BIM Content' and logos of IGS Group and BIMcontent.com.

The Importance of Quality in Manufacturer-Based BIM Content

With BIM content (such as Revit families), content quality and standardisation is everything. But why does it matter, and what can go wrong when quality is lacking?

Read more

A split graphic with "What Is BIM Content?" text on a purple background and a modern office space image, representing BIM content and its applications.

What Is BIM Content?

What is BIM content? Understand the fundamentals of BIM content characteristics, creation, usage and purpose.

Read more

3D Revit model showcasing building complexity, with IGS Group and BIMcontent.com branding.

Complexity in Creating Revit Families

Why is Revit family creation such a specialised field of expertise? What skills are required? What makes creating Revit families different to modelling in CAD? Let’s take a look!

Read more

Furniture layout in a 3D BIM model with text overlay '10 Common Mistakes in Revit Family Creation,' featuring IGS Group branding.

10 Common Mistakes In Revit Family Creation

Creating Revit families suitable for use in real-world projects is a complex task. Here we take a look at some of the most common manufacturer-based Revit family creation mistakes and how to avoid them.

Read more

Case Studies

Success Stories


Armstrong Flooring Australia, a leader in resilient flooring for over 50 years, partnered with IGS Group to develop a customer-focused BIM strategy that met the expectations and growing demands of specifiers.

James Hardie Australia partnered with IGS Group to regenerate their BIM content library to align with industry best practices, and to create and associated specifier engagement strategy leveraging BIMcontent.com.

Aspect Furniture engaged IGS Group to develop and implement a BIM strategy to achieve key business objectives, including enhancing collaboration with specifiers, streamlining project workflows, and increasing product specifications.

Moddex engaged IGS to implement a comprehensive, specifier-focussed BIM strategy that delivered both commercial and operational outcomes.

Darkon Lighting, a 100% Australian-owned leader in bespoke lighting solutions, partnered with IGS Group to develop a comprehensive BIM strategy to support their continued growth in collaborating with Architects and Design Consultants.

IntraSpace, an Australian leader in designing and installing high-quality storage solutions, library fit-outs, and office furniture, partnered with IGS Group to develop a BIM strategy that would enhance their engagement with specifiers.

Testimonials

Their words, not ours…


The IGS BIM Advisory Group



To ensure the BIM solutions created by IGS aligns with the evolving needs of designers, IGS regularly seeks input from the IGS BIM Advisory Group.

The IGS BIM Advisory Group is an assembly of highly regarded BIM and Design Technology specialists from Australia and New Zealand’s largest and most prolific design firms.

“The first step in exceeding your customer’s expectations is to know those expectations.”
– Roy H. Williams

Read more

FAQ’s

Frequently Asked Questions


What is BIM?

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BIM is an acronym for Building Information Modelling. BIM is a process supported by various tools and technologies involving the generation and management of digital representations of physical objects.

Traditionally, building design has been reliant upon two-dimensional technical drawings such as plans and elevations. BIM extends the three primary spatial dimensions (width, height and depth) to also incorporate information about time, cost, asset management and sustainability.

It’s often said, it’s “the ‘I’ in BIM”, the ‘Information’ component, that separates BIM from CAD and traditional building design, construction and operations processes.

BIM covers more than just geometry, it also covers spatial relationships, geospatial information, quantities and properties of building components (for example, inclusion of manufacturer details and contact information) and enables a wide range of collaborative processes from initial planning through to construction.

What is BIM content and what are BIM objects?

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The generic term BIM content, sometimes interchangeably used with the term BIM object, generally means a digital representation of a physical product, equipment or building material used by design professionals such as architects and engineers when designing buildings.

Manufacturer BIM content incorporates a visual representation of a product, often as three-dimensional geometry, as well as the technical information associated with the identification of the product such as:

  • Manufacturer name
  • Product ID / model number

As well as in some cases, information like:

  • Materials
  • Specification data
  • Power, water or plumbing connections
  • Performance metrics

BIM content can come in several different formats and with different purposes. The BIM content created by IGS Group and hosted on BIMcontent.com is predominantly in the specific software formats of Revit and Archicad.

Does IGS Group provide Revit content creation services?

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Yes, Revit content creation is our specialty at IGS.

IGS Group has been providing Revit content creation services since 2009 and has created Revit content for many of the world’s most prominent building product manufacturers and design firms.

Headquartered in Australia and with offices in Melbourne, Adelaide and Brisbane, IGS Group is internationally recognised as one of the world’s leading Revit content service providers.

The key to IGS’ Revit content creation and BIM content library development expertise is our team members having worked previously as BIM Managers, Revit Content Creators and Designers in building design and consulting firms.

If you are a building product manufacturer or a design firm that requires Revit content creation services, please reach out to us here.

If manufacturers invest in having Revit content, will their products get specified more?

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Being the specified supplier often provides an advantage at procurement time, so many manufacturers invest time, effort and money into various strategies that increase their specification volumes as a way of driving sales.

By providing high-quality Revit content – with quality being a paramount factor in determining the results of the investment – manufacturers are making the task of documenting their products easier and faster for specifiers.

This is just one of many things manufacturers should do if they are wanting to grow sales through specifications. It’s an increasingly important one as the process of finding, evaluating and documenting products in projects becomes more digital.

What are the benefits of hosting our content on BIMcontent.com by IGS Group as well as our own website?

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Hosting your Revit content on BIMcontent.com by IGS Group enables designers to access the digital product data they want, when they want it, efficiently, in a format that suits their needs and most importantly – from a trusted resource.

Our ever-growing user base includes BIM managers, architects and engineers from many of the world’s most prolific design practices and the platform itself was designed in consultation with leaders from these firms.

Our customised website integration can be implemented in 5 minutes, meaning your content can also be hosted, managed and presented optimally on your company website.

In addition, we offer a seamless integration into Revit with the BIMcontent.com Revit Plug-in, which creates unparalleled convenience and performance in streamlining the process of accessing quality-controlled Revit content for industry-leading Building Product brands.

We provide detailed analytics and marketing support including promotional videos, social posts, technical copywriting and promotion of your brand and products via BIMcontent.com social platforms and eDMs to users.

And if you or your clients experience any issues with BIMcontent.com, the content hosted on the platform or via the website integration – we’re always on hand with tech support. If you’d like to learn more about the subscription inclusions, please reach out to us here.

Why is IGS Group and BIMcontent.com so strict about the quality and consistency of Revit content hosted on the site?

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Let’s think about this by using a comparison.

As a building product manufacturer, the quality of your products is vital to your company’s success. Customers rely on the guarantee of quality that comes with your brand, which is why they choose to work with you consistently.

It is the same with Revit content – inferior quality BIM content has the potential to cause serious issues to project design models.

Poor quality Revit content can cause major issues such as:

  • Documentation not appearing correctly
  • Elements being in the wrong location or impossible to place correctly
  • Schedules and calculations being incorrect
  • Visualisations and renders having a poor appearance
  • Models being slow to work on
  • Worst case scenario – whole project models crashing or becoming corrupted.

Designers use BIMcontent.com as their primary project design resource because they know they can trust the quality of the Revit content hosted on the platform, owing to our stringent quality controls.

This quality assurance is the reason BIMcontent.com is the first port of call for a growing number of design firms seeking product models for their projects, which in turn provides commercial value to our manufacturer partners.

The building industry is rapidly evolving. Don’t get left behind!

Join the growing list of leading brands who leverage our BIM Content Creation Services
and associated Building Product Marketing Strategies to grow your business.

Contact Us

We look forward to speaking with you!


For inquiries about BIM content creation, web or product marketing solutions as well as general inquiries and support, please fill out the contact form provided, or contact us via the details below.


1300 980 763

[email protected]